Toluna Review

Toluna Review


Toluna Review: Toluna is a leading provider of on-demand consumer insights, empowering companies to brainstorm ideas, uncover new business opportunities, and answer their questions in real-time. With a community of millions of members worldwide, Toluna delivers insights on demand, helping companies make better decisions faster. In the realm of online survey websites, has emerged as a prominent platform. It provides individuals with the opportunity to express their opinions, influence brands, and earn rewards. With its robust features, engaging user experience, and active community, has a reputation as a reliable and rewarding survey website. In this article, we will explore the key features and benefits of and understand why it has become a go-to platform for survey enthusiasts.


What is Toluna?

Toluna is a market research firm that operates a survey site. Toluna is an online community platform that connects consumers with brands and market research companies. Toluna was founded in 2000 and has over 30 million members worldwide. Toluna allows its members to participate in various online activities, such as surveys, polls, games, product testing, and content creation, and earn rewards in exchange.

What are the Ratings and Reviews of Toluna?

Toluna has mixed ratings and reviews from its members and users. Here are some of the ratings and reviews from different review sites:

Trustpilot: 3.8 out of 5 stars based on 9,804 reviews
– Sitejabber: 2.9 out of 5 stars based on 1,020 reviews
– SurveyPolice: 3 out of 5 stars based on 1,039 reviews

Some of the positive reviews praise Toluna for its variety of surveys and activities, its product testing opportunities, its fun and friendly community, and its responsive customer service. Some of the negative reviews complain about Toluna’s low pay rate for surveys, its high minimum cash-out threshold, its limited availability of surveys and activities, its long processing time for rewards, its frequent disqualifications from surveys, and its technical issues and glitches.

How Does Toluna Work?

Toluna works by collecting feedback from its members on various topics, products, and services. Toluna then uses this feedback to help brands and market research companies improve their offerings and understand their customers better. Toluna also provides its members with opportunities to interact with other members, share their opinions, and learn from each other.

How to Join Toluna?

Joining Toluna is free and easy. You can sign up with your email address or your Facebook account. You will also need to fill out some basic information about yourself, such as your name, age, gender, location, education level, income range, etc. This information will help Toluna match you with relevant surveys and activities.

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How to Earn Rewards on Toluna?

There are several ways to earn rewards on Toluna, such as:

Completing surveys

Surveys are the main way to earn rewards on Toluna. You can find surveys on your dashboard or in your email inbox. Surveys vary in length and topic but usually take between 10 to 30 minutes to complete. You will earn points for each survey you complete, depending on the length and complexity of the survey.

Participating in polls

Polls are short questions that you can answer in a few seconds. You can find polls on your dashboard or create your own polls for other members to answer. You will earn points for each poll you participate in or create.

Playing games

Games are fun and interactive activities that you can play on your dashboard or on the Toluna app. You can play games such as Memory Match, Puzzle Master, Wheel of Fortune, etc. You will earn points for each game you play or win.

Testing products

Product testing is another way to earn rewards on Toluna. You can apply to test products from various categories, such as beauty, health, food, etc. You will receive the products for free and share your honest feedback with Toluna and the brand. You will earn points for each product you test.

Creating content

Content creation is a way to express yourself and share your opinions with other members of Toluna. You can create content such as topics, opinions, videos, photos, etc. You will earn points for each piece of content you create or interact with.

Toluna Millionaire Daily and Monthly Draws

One exciting aspect of’s rewards program is the Toluna Millionaire Daily and Monthly Draws. By participating in surveys and other activities on the platform, users earn entries into these draws.

Every day, randomly selects a winner for one million points. Each month, another lucky winner receives one million points. These draws provide excitement and the opportunity to earn significant rewards.

How to Redeem Rewards on Toluna?

How to Redeem Rewards on Toluna?

Certainly! Here is a list of rewards that Toluna offers:

  1. PayPal cash payments: You can redeem your points for cash payments via PayPal.
  2. E-gift cards: Toluna offers a wide variety of e-gift cards from popular brands such as Amazon, Starbucks, and iTunes.
  3. Bitcoin: You can also redeem your points for Bitcoin.

The number of points required to redeem rewards varies depending on the type of reward you choose. You can earn points by participating in market research projects relevant to you, such as surveys, and by interacting with the Toluna community. Once you have earned enough points, you can redeem them for the reward of your choice by following the instructions in the Rewards Center.

You can redeem your rewards on Toluna once you reach the minimum cash-out threshold of 30,000 points ($10). You can choose from various redemption options, such as:


You can transfer your points to your PayPal account and receive cash.

Gift cards

You can exchange your points for gift cards from popular retailers such as Amazon, Starbucks, Walmart, iTunes, etc.


You can use your points to enter sweepstakes and win prizes such as gadgets, vouchers, cash, etc.

What is the Referral Program on Toluna?

Toluna also has a referral program that allows you to earn extra points by inviting your friends and family to join Toluna. You will earn 500 points for each referral who signs up and completes at least one survey. You can invite up to 10 referrals per month.

What are the Pros and Cons of Toluna?

Toluna has some pros and cons that you should consider before joining it. Here are some of them:


– Free and easy to join
– Multiple ways to earn rewards
– Various redemption options
– Product testing opportunities
– Interactive and engaging community
– Referral program


– Low pay rate for surveys
– High minimum cash-out threshold
– Limited availability of surveys and activities
– Long processing time for rewards
– Frequent disqualifications from surveys
– Technical issues and glitches

Community Engagement places a strong emphasis on community engagement, fostering a sense of belonging and collaboration among its users. The platform features a dedicated community section where users can interact with fellow members, share experiences, and participate in discussions on a wide range of topics.

Surveys and Polls

Toluna Influencers offers a wide array of survey opportunities for its members. These surveys cover a broad range of topics, including consumer preferences, product feedback, and brand perception. The platform provides a user-friendly interface that allows influencers to complete surveys at their convenience, ensuring a smooth and hassle-free experience.

Through the Toluna community, users can also create their own polls and surveys. This allows them to gather insights from other members and contribute to the overall knowledge base. This interactive and collaborative environment not only enhances the survey-taking experience but also provides users with the opportunity to connect with like-minded individuals.

Privacy and Security prioritizes users’ privacy and security. The platform implements strict data protection measures to ensure personal information confidentiality and safety. Users can trust that their data is handled responsibly and in accordance with industry best practices.

Mobile Accessibility

To cater to the growing demand for mobile accessibility, Toluna Influencers provides a mobile app that allows influencers to participate in surveys and activities on the go. The app ensures that members can conveniently engage with the platform anytime, anywhere, further enhancing the user experience.

Customer Support strives to provide reliable customer support to its users. Users can access the platform’s comprehensive support resources, including FAQs and knowledge bases. Additionally, offers email support, ensuring users’ concerns are addressed promptly.


Is Toluna Worth It?

Toluna is a legitimate survey site that pays you for sharing your opinions and feedback. However, it is not a reliable or lucrative way to make money online. You can expect to earn a few dollars per month at best, depending on your demographics, availability, and luck. Toluna is more suitable for those who enjoy taking surveys and participating in online activities for fun and entertainment, rather than for income. If you are looking for a more rewarding and consistent way to make money online, you might want to check out some other survey sites, such as:

Swagbucks: Swagbucks is one of the most popular and trusted survey sites that offer a variety of ways to earn rewards, such as watching videos, shopping online, playing games, etc. You can redeem your rewards for cash or gift cards. Swagbucks also has a generous referral program that pays you 10% of your referrals’ earnings for life.

Survey Junkie: Survey Junkie is a simple and straightforward survey site that pays you for completing surveys on various topics. You can redeem your rewards for cash via PayPal or e-gift cards. Survey Junkie also has a high rating on Trustpilot and a low minimum cash-out threshold of $5.

InboxDollars: InboxDollars is another popular survey site that pays you for completing surveys, reading emails, watching videos, etc. You can redeem your rewards for cash or gift cards. InboxDollars also gives you a $5 bonus just for signing up.


Conclusion is a user-friendly and engaging survey website that offers a plethora of survey opportunities, rewards, and community engagement. With its intuitive interface, diverse range of surveys, interactive question formats, and robust rewarding system, the platform provides an enjoyable and rewarding survey-taking experience.

Whether you’re looking to share your opinions, influence brands, or connect with a vibrant community of survey enthusiasts, offers a reliable and engaging platform to fulfill those aspirations. So, why not join today, unlock your voice, and earn rewards while making a difference?