YouGov Review

YouGov Review

What You Need to Know Before Signing Up for YouGov, a Reputable Survey Site

Welcome to a comprehensive review of YouGov, a UK-based research and analytics firm that compensates individuals for their participation in surveys. They claim to have over 9 million members across six countries who share their opinions and earn rewards for doing so. YouGov went public in April 2005 and was listed on the Alternative Investment Market of the London Stock Exchange.

This review aims to explore the legitimacy of YouGov as a survey site, examining its payout structure and determining whether it offers worthwhile opportunities. Join us as we dive into the features and benefits of YouGov, providing insights on how you can become part of a community where your opinions contribute to meaningful research.

What are the Ratings on Review Sites?

The survey site has mixed reviews from its users on various review sites. Here are some ratings on review sites:

Rating Site Ratings Reviews
App Store: 5.7/5.0 stars ★★★★★ based on 4.7K reviews
Trustpilot: 4.6/5.0 stars ★★★★★ based on 43,436 reviews
Google Play: 4.5/5.0 stars ★★★★★
based on 85.8K reviews
MyWOT: 4.3/5.0 stars ★★★★☆
based on 5 reviews
Sitejabber: 3.5/5.0 stars ★★★☆☆ based on 9 reviews
SurveyPolice: 2.7/5.0 stars ★★★☆☆ based on 371 reviews

At a Glance

Quick Details

Vector woman checking list checkmarkedOverview: YouGov is an international research and analytics firm based in the United Kingdom, known for its large panel of over 9 million members across six countries.

Survey System: Participants are rewarded with points for completing surveys, which can be redeemed for cash and gift cards.

Reputation: It is a legitimate and accredited organization, often cited in mainstream media for its survey results.

Considerations: While YouGov offers a decent reward potential, the minimum withdrawal amount is high, making it more suitable as a hobby than a serious source of side income.


Here are some testimonials about

1. “I have been participating in YouGov surveys for many years. It’s definitely trustworthy. Takes a while to have your points add up to an amount to cash in for a gift card, but if you’re diligent, it goes fairly quickly and before you know it you can cash in for a $25 Amazon card.

2. “When I have a little time for myself, which is very rare these days, I enjoy the YouGov surveys, especially if it involves politics, & everyday issues, I can get very involved with particular questions.

3. “YouGov is definitely legit and literally all it does is ask you questions and rewards you points that add up to major company gift cards. They don’t ask you to sneakily buy something or send you stuff in the mail.

4. “I love the fact that I can express my opinions in surveys that have impact on our world. I enjoy the range of topics in each survey as well. The rewards are fair & there is something for everyone offered.

5. “YouGov is definitely one of the best survey sites out. This site can change your look on everything and the way life can get better with your voice, they have different views on our world and what it’s going through and how we can change it.


Disclosure: The testimonials featured in this post are from anonymous users and represent their own experiences with Please note that individual experiences may vary, and these testimonials do not guarantee the same results for all users. Always conduct your own research before joining a survey site or similar platform.



The History of YouGov

Search, a British international Internet-based market research and data analytics firm, was co-founded by Stephan Shakespeare and Nadhim Zahawi in May 2000. The company’s history spans several significant milestones.

From 2000 to 2010, Stephan Shakespeare and Nadhim Zahawi, who initially crossed paths in British politics, established YouGov in the United Kingdom. In 2001, they enlisted the expertise of BBC political analyst Peter Kellner, who served as chairman and later as President from 2007 to 2016.

In April 2005, YouGov underwent a significant transformation into a publicly traded entity, listing on the Alternative Investment Market of the London Stock Exchange. Simultaneously, the company launched BrandIndex, a tool aimed at tracking public perceptions of consumer brands through daily polling.

During 2006, YouGov expanded its global presence by acquiring Siraj Marketing Research and Consultancy Boutique, a research company headquartered in Dubai. This strategic move, costing approximately $1.2 million with a potential additional $600,000, facilitated YouGov’s expansion beyond the UK. Subsequently, in 2007, YouGov further solidified its position by acquiring Polimetrix, a polling firm led by Stanford University professor Doug Rivers. These acquisitions positioned YouGov as a prominent global player, delivering vital insights to companies, governments, and organizations worldwide.

Moving into the period of 2011 to 2020, YouGov continued its growth trajectory. In 2011, it acquired Definitive Insights, a firm based in Portland, Oregon, for $1 million, with a potential earn-out of $2 million. Additionally, YouGov embarked on its first organic expansion by establishing an office in Paris, France. Over the years, YouGov has evolved into one of the world’s largest research networks, with operations spanning Europe, North America, the Middle East, and the Asia-Pacific region. With a panel exceeding 9 million participants across 40 markets, the company remains dedicated to providing data-driven solutions for businesses and governments alike.



People in yellow circle chattingEstablished in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov is an international online research data and analytics technology group that conducts polls and surveys on various topics, such as politics, consumer behavior, health, entertainment, and more. This website allows people to share their opinions and earn money or rewards for doing so.

YouGov serves as a valuable resource for businesses, governments, and organizations by offering insights into consumer behavior and public opinion. Through its research, data, and analytics, YouGov helps these entities make informed decisions, understand market trends, and engage with their target audiences effectively. Whether it’s tracking brand perception, gauging political sentiment, or analyzing social trends, YouGov’s services contribute to informed strategies and decision-making across various sectors.


What is YouGov?

What is YouGov and How Does It Work?

YouGov is a global online community that provides data and insights to businesses, media, and institutions. The site’s purpose is to provide businesses, governments, and organizations with valuable insights into consumer behavior and public opinion.

This survey site conducts surveys on various topics and issues that affect people’s lives and society. By joining today, you can participate in these surveys and earn points that can be redeemed for cash or gift cards. You can also access the results of the surveys and see how your opinions compare with others.

How to Join

YouGov, you need to register on their website or app. You can also sign up using your Facebook or Google account, and you need to provide your name, birth year, gender, email address, and zip code.

Once you’ve successfully completed the sign-up process, 500 points will be added to your account as a reward for signing up. Your first research survey, available on your YouGov account page, offers 1000 points upon completion.

For a total of 1500 points to get you started. Once you are a member, you will receive survey invitations via email or notifications on the app. You can also find available surveys on your dashboard. The minimum age must be at least 16 years of age to join or take surveys.

Accessing Your Account

1. Visit the YouGov login page: Enter your email address associated with your YouGov account and “Next” or “Continue”

2. Verification code: You will be asked to enter a Verification code on the next screen.

3. Receive Your Code: A code will be dispatched to the email address associated with your registration.

4. Enter Code: Input the verification code sent to your email.

5. SignIn: Click on the Sign in button after entering the code.

6. Request Code: If you didn’t receive the code, you can request another one.

7. Change Email: If you need to use a different email address, you can change it.

Remember to check your email inbox for the verification code. If you’re having trouble logging in, YouGov provides support and resources to help you access your account. Please remember to keep your login details secure to protect your account.


Survey Availability

Survey Availability and Frequency

Pencel and paper

One of the key aspects that sets the survey site apart is the consistent availability of surveys. Unlike other survey sites that often have limited opportunities, YouGov ensures a steady stream of surveys for its members. This means that you can participate in surveys whenever it is convenient for you, making it an excellent option for both full-time and part-time survey takers. The surveys on this site are usually short and easy to complete, taking about 5 to 10 minutes on average.

The surveys cover a wide range of topics, such as current events, social issues, brands, products, services, media, entertainment, and more. Some surveys may be more relevant to you than others, depending on your profile and preferences. You will also see how many points you can earn for each survey before you start. According to YouGov, the average payout rate for surveys is around $1.00 – $2.00. This varies depending on the length and type of survey taken.

What kind of surveys can I expect from YouGov?

YouGov offers a variety of surveys that cover a wide range of topics. Here are some types of surveys you can expect:

1. Individual Polls: These are single-question surveys that ask for your opinion on a specific topic.

2. Focus Groups: In these surveys, a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

3. Q&As: These surveys involve a series of questions and answers.

4. Interviews: Some surveys may involve one-on-one interviews.

5. Discussions: These surveys involve a group discussion on a particular topic.

6. Online Shopping Trips: In these surveys, you might be asked to share your online shopping experiences.

The surveys can cover topics such as current events, social issues, brands, products, services, media, entertainment, and more. However, the number and topics of surveys you receive will depend on how many research projects YouGov is running on a given day, and on their randomised and representative sampling method.

Please note that YouGov allows clients to ask its members about Sensitive Personal Data, but a “prefer not to say” answer option must always be included. Sensitive Personal Data is defined as any question relating to racial or ethnic origin, political opinions, religion or philosophical beliefs, trade union membership, health, a person’s sex life, and sexual orientation.


Rewards and Payment

Rewards and Redemption

Dollar coin over a slotYou earn points by sharing your opinions on various topics. These points can be redeemed for rewards depending on the your country. Some common reward options include:

PayPal Payments

In the United States, for example, users can exchange 30,000 points for a $25 PayPal payment.

Amazon Gift Cards

In the United States, users can exchange 30,000 points for a $25 Amazon gift card.

Additional Rewards

Other reward options vary by country and availability and may include Visa pre-paid cards, bank transfers, alternative gift cards, and merchandise.

To view available rewards, users need to log in to their accounts and navigate to the ‘Rewards’ section. Most rewards require a minimum of 30,000 points for redemption. Users also have the option to donate their points to charity.

For each completed survey, users accumulate points that can be redeemed for various rewards, including gift cards and cash. Users may also receive sweepstakes entries for a chance to win prizes. The minimum payout threshold varies depending on the user’s country.

Minimum payout threshold in the United States:

The minimum payout for a cash transfer to your bank account on YouGov in the United States is 55,000 points, which is equivalent to $50. Other locations may have different requirements; some may only require you to accumulate 5,000 points to cash out. If you prefer redeeming your earnings for a gift card, the minimum payout threshold varies but typically starts at 25,000 points.

Minimum payout threshold in the UK

In the United Kingdom, the minimum payout threshold for YouGov is £50 or 5,000 points. Once you’ve accumulated this amount, you can redeem your earnings for cash or gift cards.

Minimum payout threshold in Australia

In Australia, the minimum payout threshold for YouGov is 5,000 points, which is equivalent to a $20 AUD voucher when redeemed for a flexible gift card. Once you’ve reached this amount, you can choose your preferred redemption option, and the processing period typically ranges from one week to one month.

How long does it take to accumulate 25,000 points on YouGov?

The time it takes to accumulate 25,000 points on YouGov can vary based on several factors. Earning 1,500 points daily would take approximately 3-4 days to accumulate the minimum 5,000 points required for cash-out. However, this can vary depending on the number of surveys you complete and their availability.

Keep in mind that YouGov surveys are relatively low maintenance, and you won’t waste hours struggling to qualify. While it may take some time to reach the cashout threshold, the consistent qualification and reliable payment make it a steady way to earn a bit of cash. Remember, patience pays off!


The YouGov App


– Earn Points: Complete surveys to accumulate points.

– Interesting Surveys: You’ll encounter a variety of thought-provoking surveys.

– Claim Rewards: Redeem your hard-earned points for rewards.

– Optional Study: If you choose to participate in the YouGov Pulse market research study, the app may request access to your device’s accessibility settings and VPN. These settings are used solely for analyzing the applications and websites you use on your device during the study. Rest assured that this data is not used outside of the study.

User Reviews

– Richard: Sometimes, if you accidentally switch apps during a survey, it’s challenging to resume where you left off. The website seems to handle this better than the app.

– A Google user: While the website works well, the app can be frustrating. Frequent errors disrupt the survey experience.

– Barry Bush: Points don’t always match what surveys promise. Frustrating when you’re not rewarded as expected.

Remember, data privacy and security practices may vary based on your region and age. The app encrypts data in transit, and you have the option to request data deletion. Enjoy sharing your opinions and earning rewards with YouGov!

Download the YouGov app from Google Play

Referral Program

YouGov offers a referral program that rewards you with 200 points for every person who signs up to the platform using your unique referral code. Your friends must first join and start using the site to earn referral rewards. Rewards are paid out once the person you referred meets certain criteria, such as taking a set number of paid surveys. You can only invite friends who live in the same country as you in order to receive the referral reward.

Community and Engagement

Joining means becoming part of a vibrant community of individuals who are passionate about sharing their opinions. The platform provides opportunities for discussions and poll participation, allowing you to engage with like-minded individuals on a wide range of topics. It’s an excellent way to connect with people worldwide and be part of meaningful conversations. Join now.

The positive reviews praise its interesting surveys, fair rewards, easy usability, low disqualification rate, and reliable customer service. The negative reviews complain about high payout thresholds, low survey frequency, limited payment options, and irrelevant emails or notifications.


What are the Pros and Cons of YouGov?

The Pros and Cons

Like any survey site, it has its advantages and disadvantages. Here are some of the pros and cons of using this survey site:


1. It’s a reputable and reliable survey site that has been in business for over 20 years.
2. They offer interesting and unique surveys on various topics that may appeal to your curiosity and interests.
3. It pays well compared to some other survey sites, with an average of $1.50 to $2 per survey.
4. You receive 2,000 points (worth $2) for joining once you confirm your sign-up by email.
5. Has a user-friendly website and app that is easy to navigate.
6. Low disqualification rate, meaning you will likely qualify for most of the surveys you receive.
7. Includes a referral program that allows you to earn extra points by inviting your friends and family to join.


1. Has a high minimum payout threshold that may take a long time to reach.
2. It does not offer many daily survey opportunities, so you may not earn points consistently.
3. Does not have many payment options besides PayPal and prepaid Visa cards.
4. It may send you emails or notifications that are not related to surveys, such as news articles or polls.


If you are looking for a survey site that pays well, has a low payout threshold, offers frequent surveys, and has more payment options, you may want to check out some of the alternatives to YouGov, such as Swagbucks, Survey Junkie, or InboxDollars.

Is Worth Your Time?

The website is a legitimate survey site that pays well for sharing your opinions on various topics. However, it may not be the best option if you are looking for a fast and easy way to make money online. You will need to be patient and consistent in completing surveys to reach the minimum payout threshold. You will also need to be selective in choosing the surveys that interest you and match your profile.

This survey site will be worth your time if you enjoy taking surveys and learning about different topics. However, it may not be the best option if you are looking for a fast and easy way to make money online.

If you enjoy taking surveys and learning about different topics, this website may be a good fit for you. Join for free and start earning points that can be redeemed for cash or gift cards. You can also access the results of the surveys and see how your opinions compare with others. You can also refer your friends and family to join and earn extra points.

To sum up, YouGov is a reputable and reliable survey site that offers interesting and unique surveys on various topics. However, it has a high minimum payout threshold that may take a long time to reach. It also does not offer many survey opportunities per day, so you may not earn points consistently. It also does not have many payment options besides PayPal and prepaid Visa cards.