Quick Details

Overview: YouGov is an international research and analytics firm based in the United Kingdom, known for its large panel of over 9 million members across six countries.

Survey System: Participants are rewarded with points for completing surveys, which can be redeemed for cash and gift cards.

Reputation: It is a legitimate and accredited organization, often cited in mainstream media for its survey results.

Considerations: While YouGov offers a decent reward potential, the minimum withdrawal amount is high, making it more suitable as a hobby than a serious source of side income.

Here are some testimonials about YouGov.com

The History of YouGov

YouGov.com, a British international Internet-based market research and data analytics firm, was co-founded by Stephan Shakespeare and Nadhim Zahawi in May 2000. The company’s history spans several significant milestones.

From 2000 to 2010, Stephan Shakespeare and Nadhim Zahawi, who initially crossed paths in British politics, established YouGov in the United Kingdom. In 2001, they enlisted the expertise of BBC political analyst Peter Kellner, who served as chairman and later as President from 2007 to 2016.

In April 2005, YouGov underwent a significant transformation into a publicly traded entity, listing on the Alternative Investment Market of the London Stock Exchange. Simultaneously, the company launched BrandIndex, a tool aimed at tracking public perceptions of consumer brands through daily polling.

During 2006, YouGov expanded its global presence by acquiring Siraj Marketing Research and Consultancy Boutique, a research company headquartered in Dubai. This strategic move, costing approximately $1.2 million with a potential additional $600,000, facilitated YouGov’s expansion beyond the UK. Subsequently, in 2007, YouGov further solidified its position by acquiring Polimetrix, a polling firm led by Stanford University professor Doug Rivers. These acquisitions positioned YouGov as a prominent global player, delivering vital insights to companies, governments, and organizations worldwide.

Moving into the period of 2011 to 2020, YouGov continued its growth trajectory. In 2011, it acquired Definitive Insights, a firm based in Portland, Oregon, for $1 million, with a potential earn-out of $2 million. Additionally, YouGov embarked on its first organic expansion by establishing an office in Paris, France. Over the years, YouGov has evolved into one of the world’s largest research networks, with operations spanning Europe, North America, the Middle East, and the Asia-Pacific region. With a panel exceeding 9 million participants across 40 markets, the company remains dedicated to providing data-driven solutions for businesses and governments alike.

Overview

Established in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov is an international online research data and analytics technology group that conducts polls and surveys on various topics, such as politics, consumer behavior, health, entertainment, and more. This website allows people to share their opinions and earn money or rewards for doing so.

What is YouGov and How Does It Work?

YouGov is a global online community that provides data and insights to businesses, media, and institutions. The site’s purpose is to provide businesses, governments, and organizations with valuable insights into consumer behavior and public opinion.

This survey site conducts surveys on various topics and issues that affect people’s lives and society. By joining today, you can participate in these surveys and earn points that can be redeemed for cash or gift cards. You can also access the results of the surveys and see how your opinions compare with others.

How to Join

YouGov, you need to register on their website or app. You can also sign up using your Facebook or Google account, and you need to provide your name, birth year, gender, email address, and zip code.

Once you’ve successfully completed the sign-up process, 500 points will be added to your account as a reward for signing up. Your first research survey, available on your YouGov account page, offers 1000 points upon completion.

For a total of 1500 points to get you started. Once you are a member, you will receive survey invitations via email or notifications on the app. You can also find available surveys on your dashboard. The minimum age must be at least 16 years of age to join or take surveys.

Accessing Your Account

1. Visit the YouGov login page: Enter your email address associated with your YouGov account and “Next” or “Continue”

2. Verification code: You will be asked to enter a Verification code on the next screen.

3. Receive Your Code: A code will be dispatched to the email address associated with your registration.

4. Enter Code: Input the verification code sent to your email.

5. SignIn: Click on the Sign in button after entering the code.

6. Request Code: If you didn’t receive the code, you can request another one.

7. Change Email: If you need to use a different email address, you can change it.

Survey Availability and Frequency

One of the key aspects that sets the survey site apart is the consistent availability of surveys. Unlike other survey sites that often have limited opportunities, YouGov ensures a steady stream of surveys for its members. This means that you can participate in surveys whenever it is convenient for you, making it an excellent option for both full-time and part-time survey takers. The surveys on this site are usually short and easy to complete, taking about 5 to 10 minutes on average.

The surveys cover a wide range of topics, such as current events, social issues, brands, products, services, media, entertainment, and more. Some surveys may be more relevant to you than others, depending on your profile and preferences. You will also see how many points you can earn for each survey before you start. According to YouGov, the average payout rate for surveys is around $1.00 – $2.00. This varies depending on the length and type of survey taken.

YouGov offers a variety of surveys that cover a wide range of topics. Here are some types of surveys you can expect:

1. Individual Polls: These are single-question surveys that ask for your opinion on a specific topic.

2. Focus Groups: In these surveys, a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

3. Q&As: These surveys involve a series of questions and answers.

4. Interviews: Some surveys may involve one-on-one interviews.

5. Discussions: These surveys involve a group discussion on a particular topic.

6. Online Shopping Trips: In these surveys, you might be asked to share your online shopping experiences.

The surveys can cover topics such as current events, social issues, brands, products, services, media, entertainment, and more. However, the number and topics of surveys you receive will depend on how many research projects YouGov is running on a given day, and on their randomised and representative sampling method.

Please note that YouGov allows clients to ask its members about Sensitive Personal Data, but a “prefer not to say” answer option must always be included. Sensitive Personal Data is defined as any question relating to racial or ethnic origin, political opinions, religion or philosophical beliefs, trade union membership, health, a person’s sex life, and sexual orientation.

Rewards and Redemption